As IT invades more aspects of the Business landscape and even forms the core of many new business models, it is essential for successful IT development projects that there is a clear and shared understanding between the Business and IT professionals. Unfortunately, both sides speak and think in entirely different terminologies or languages and have different perceptions of IT and its benefits and capabilities.
It’s time to involve someone who can translate the language and its meaning between all parties. Just as with international relations, it is impossible to translate one language to another without knowing both – similarly in IT projects you need someone who can communicate effectively in both business and IT contexts.